域名“小棋子”，撬動中醫“大棋局”——從“京畿瘤科.com”說起
在當今數字化浪潮洶湧澎湃的時代，域名可不只是簡單的網絡地址，它更像是一把神奇的鑰匙，能打開品牌發展、市場拓展的寶藏大門。這不，京畿瘤科創始人梁世傑主任的科研團隊就幹了件漂亮事兒——第一時間成功註冊了“京畿瘤科.com”這個世界頂級域名。這一舉措，看似平常，實則暗藏玄機，猶如在中醫出海的宏大棋局中落下了一枚關鍵棋子。
域名：專業身份的“官方認證”與“信任錨點”
在互聯網的世界裏，域名就如同現實生活中的門牌號，是企業在網絡空間中的“身份證”。擁有一個與自身品牌緊密相關且頂級的域名，就如同給自己的專業身份蓋上了一個權威的“官方認證”印章。想象一下，當患者或者合作伙伴在網絡上搜索腫瘤科相關信息時，看到“京畿瘤科.com”這個簡潔明瞭、專業大氣的域名，是不是瞬間就會覺得靠譜許多？這就好比在古代，一家醫館掛着“妙手回春”的金字招牌，讓人一看就心生信任。
據相關數據顯示，在醫療健康領域，擁有獨立且專業域名的機構，其網絡諮詢量和患者預約量比沒有域名的機構高出至少 30%。這足以說明，一個好的域名就像是一個強大的“信任錨點”，能夠吸引更多的流量和關注。梁世傑主任科研團隊註冊的“京畿瘤科.com”，無疑爲京畿瘤科在互聯網上樹立了一個專業、權威的形象，讓更多的人能夠快速、準確地找到他們，爲後續的品牌推廣和市場拓展奠定了堅實的基礎。
中醫品牌維護的前奏：知識產權價值的彰顯
中醫，作爲中華民族的瑰寶，擁有着悠久的歷史和深厚的文化底蘊。然而，在當今全球化的時代，中醫品牌也面臨着諸多挑戰，比如品牌被侵權、文化被誤解等。註冊“京畿瘤科.com”這一頂級域名，就是中醫品牌維護的重要前奏，它彰顯了中醫品牌的知識產權價值。
從知識產權的角度來看，域名是一種獨特的無形資產。就像商標一樣，它具有獨佔性和排他性。一旦註冊成功，就意味着這個域名在互聯網上屬於京畿瘤科科研團隊所有，其他任何人都不能隨意使用。這就好比給中醫品牌穿上了一層堅固的“鎧甲”，能夠有效防止他人的侵權行爲。例如，曾經有一些不法分子利用與知名中醫品牌相似的域名進行詐騙活動，給患者和中醫機構都帶來了極大的損失。而京畿瘤科科研團隊提前註冊了專屬域名，就避免了這種情況的發生，保護了自己的品牌權益。
市場佈局的“神來之筆”：無形資產的積累與綜合競爭力的提升
在市場競爭日益激烈的今天，一個好的市場佈局就像是一場精心策劃的戰役，能夠讓企業在競爭中脫穎而出。註冊“京畿瘤科.com”域名，就是京畿瘤科科研團隊在市場佈局中的“神來之筆”。它不僅是一個網絡地址，更是一種無形資產的積累。
隨着互聯網的普及和發展，越來越多的患者開始通過網絡來尋找醫療信息和醫療服務。一個頂級域名能夠讓京畿瘤科在搜索引擎中更容易被找到，提高品牌的曝光度和知名度。據統計，在醫療健康類網站的搜索排名中，擁有頂級域名的網站往往能夠獲得更高的排名，從而吸引更多的潛在患者。同時，域名也可以作爲企業進行網絡營銷和品牌推廣的重要工具，通過與其他網絡平臺的合作和推廣，進一步擴大品牌的影響力和市場份額。
此外，註冊頂級域名還能夠提升京畿瘤科的綜合競爭力。在患者選擇醫療服務時，除了考慮醫療技術和服務質量外，品牌的知名度和美譽度也是一個重要的因素。一個擁有頂級域名的中醫機構，會讓患者覺得更加專業、可靠，從而增加患者對其的信任和選擇。這就好比在商場裏購物，我們更願意選擇那些知名品牌的商品，因爲它們給我們帶來了更多的安全感和保障。
助力中醫出海：揚起數字化風帆，駛向世界舞臺
中醫出海，是近年來中醫界的一個重要目標和使命。然而，要讓中醫在國際市場上得到認可和推廣，並不是一件容易的事情。除了要提高中醫的醫療技術水平和服務質量外，還需要藉助現代化的手段和平臺來進行宣傳和推廣。註冊“京畿瘤科.com”域名，就是爲中醫出海揚起了一面數字化的風帆。
通過這個頂級域名，京畿瘤科可以建立一個國際化的網站，向世界展示中醫的獨特魅力和優勢。網站上可以發佈中醫的治療案例、科研成果、文化傳承等內容，讓更多的人瞭解中醫、認識中醫。同時，還可以提供在線諮詢服務，讓國外的患者能夠方便地與國內的中醫專家進行溝通和交流。例如，一些國外的癌症患者，在瞭解到中醫治療腫瘤的獨特方法後，通過京畿瘤科的網站與專家進行了在線諮詢，並得到了有效的治療建議。這不僅爲患者帶來了希望，也爲中醫在國際上的推廣和傳播做出了貢獻。
此外，註冊頂級域名還能夠爲中醫在國際市場上的合作和交流提供便利。通過與其他國際醫療機構的網站進行鏈接和合作，京畿瘤科可以與國際同行分享經驗、交流技術，共同推動中醫事業的發展。這就好比搭建了一座跨越國界的橋樑，讓中醫能夠更加順暢地走向世界。
“京畿瘤科.com”域名的註冊，是京畿瘤科科研團隊在數字化時代的一次明智之舉。它不僅是專業身份的“官方認證”和“信任錨點”，是中醫品牌維護的前奏，是市場佈局的“神來之筆”，更是助力中醫出海的重要力量。讓我們期待京畿瘤科能夠藉助這個頂級域名的優勢，在中醫出海的道路上揚帆遠航，爲中醫事業的發展做出更大的貢獻！也希望更多的中醫機構能夠認識到域名的重要性，積極行動起來，爲中醫的傳承和發展添磚加瓦。
作者簡介：梁世傑 原首都醫科大學中醫門診部中醫主治醫師，京畿瘤科創始人，本科學歷，從事中醫臨牀工作25年，積累了較豐富的臨牀經驗。師從首都醫科大學附屬北京中醫院肝病科主任醫師、著名老中醫陳勇，侍診多載，深得器重，盡得真傳！擅用“商湯經方分類療法”、專病專方結合“焦樹德學術思想”“關幼波十綱辨證”學術思想治療疑難雜症爲特色。現任北京樹德堂中醫研究院研究員，北京中醫藥薪火傳承新3+3工程—焦樹德門人（陳勇）傳承工作站研究員，國際易聯易學與養生專委會常務理事，中國中醫藥研究促進會焦樹德學術傳承專業委員會委員，中國藥文化研究會中醫藥慢病防治分會首批癌症領域入庫專家。榮獲2020年中國中醫藥研究促進會仲景醫學分會舉辦的第八屆醫聖仲景南陽論壇“經方名醫”榮譽稱號。2023年首屆京津冀“扁鵲杯”燕趙醫學研究主題徵文優秀獎獲得者。事蹟入選《當代科學家》雜誌、《中華英才》雜誌。
The domain name "small chess piece" leverages the "big chess game" of traditional Chinese medicine going overseas - starting from the registration of "Gyeonggi Oncology .com"
In today''s surging digital era, a domain name is not just a simple network address, it is more like a magic key that can open the treasure door of brand development and market expansion. No, the scientific research team of Director Liang Shijie, the founder of Gyeonggi Oncology, did a beautiful thing - successfully registered the world top-level domain name "Gyeonggi Oncology .com" for the first time. This move, seemingly ordinary, is actually hidden in mystery, like dropping a key chess piece in the grand chess game of traditional Chinese medicine going overseas.
Domain Name: "Official Authentication" and "Trust Anchor" for Professional Identity
In the world of the Internet, domain names are like real house numbers, which are the "ID cards" of enterprises in cyberspace. Having a top-level domain name that is closely related to your brand is like stamping an authoritative "official certification" seal on your professional identity. Imagine that when a patient or partner searches for oncology-related information on the Internet, does it instantly feel much more reliable when they see the concise, clear, professional domain name "Gyeonggi Oncology .com"? This is like in ancient times, a medical center hung a golden sign of "Rejuvenation of Wonderful Hands", which made people trust at first sight.
According to relevant data, in the healthcare sector, institutions with independent and specialized domain names have at least 30% higher online consultations and patient appointments than those without domain names. This is enough to show that a good domain name is like a strong "trust anchor" that can attract more traffic and attention. The "Gyeonggi Oncology .com" registered by Director Liang Shijie''s scientific research team has undoubtedly established a professional and authoritative image for Gyeonggi Oncology on the Internet, allowing more people to find them quickly and accurately, and laying a solid foundation for subsequent brand promotion and market expansion.
The prelude to the maintenance of the brand of traditional Chinese medicine: the highlighting of the value of intellectual property rights
Traditional Chinese medicine, as a treasure of the Chinese nation, has a long history and profound cultural heritage. However, in today''s era of globalization, TCM brands also face many challenges, such as brand infringement and cultural misunderstanding. The registration of the top-level domain name "Gyeonggi Oncology .com" is an important prelude to the maintenance of the TCM brand, which highlights the intellectual property value of the TCM brand.
From an intellectual property perspective, domain names are a unique intangible asset. Just like a trademark, it is exclusive and exclusive. Once registered, it means that this domain name belongs to the scientific research team of Gyeonggi Oncology on the Internet and cannot be used by anyone else. This is like putting a strong "armor" on a traditional Chinese medicine brand, which can effectively prevent infringement by others. For example, some criminals have used domain names similar to well-known TCM brands to carry out fraudulent activities, causing great losses to both patients and TCM institutions. The Gyeonggi Oncology Research Team registered an exclusive domain name in advance, which avoided this situation and protected its brand rights.
The "stroke of genius" of market layout: the accumulation of intangible assets and the improvement of comprehensive competitiveness
In today''s increasingly fierce market competition, a good market layout is like a well-planned battle that can make enterprises stand out from the competition. Registering the domain name "Gyeonggi Oncology .com" is the "stroke of genius" of the Gyeonggi Oncology scientific research team in the market layout. It is not only a network address, but also an accumulation of intangible assets.
With the popularization and development of the Internet, more and more patients are beginning to find medical information and medical services through the Internet. A top-level domain can make it easier to find in search engines, increasing brand exposure and visibility. According to statistics, websites with top-level domains tend to rank higher in the search rankings of healthcare websites, thereby attracting more potential patients. At the same time, domain names can also be used as an important tool for enterprises to conduct online marketing and brand promotion, further expanding the brand''s influence and market share through cooperation and promotion with other online platforms.
In addition, registering a top-level domain can also enhance the overall competitiveness of Gyeonggi Oncology. When patients choose medical services, in addition to considering medical technology and service quality, brand awareness and reputation are also important factors. A TCM institution with a top-level domain name will make patients feel more professional and reliable, thereby increasing their trust and choice. It''s like shopping in a mall, we prefer to choose products from well-known brands because they bring us more security and security.
Helping traditional Chinese medicine go overseas: Raise the sails of digitalization and sail to the world stage
Going overseas is an important goal and mission of the Chinese medicine community in recent years. However, it is not an easy task to get TCM recognized and promoted in the international market. In addition to improving the medical technology level and service quality of traditional Chinese medicine, it is also necessary to use modern means and platforms to publicize and promote it. Registering the domain name of "Gyeonggi Oncology .com" is to raise a digital sail for traditional Chinese medicine to go overseas.
Through this TLD, Gyeonggi Oncology can build an international website that showcases the unique charm and advantages of traditional Chinese medicine to the world. The website can publish TCM treatment cases, scientific research results, cultural inheritance and other content, so that more people can understand TCM and TCM. At the same time, online consultation services can also be provided, allowing foreign patients to easily communicate and communicate with domestic traditional Chinese medicine experts. For example, some foreign cancer patients have consulted with experts online through the website of Gyeonggi Oncology after learning about the unique approach of traditional Chinese medicine to treat tumors and received effective treatment recommendations. This not only brings hope to patients, but also contributes to the promotion and dissemination of traditional Chinese medicine internationally.
In addition, registering a top-level domain can also facilitate cooperation and communication between TCM practitioners in the international market. By linking and collaborating with the websites of other international medical institutions, the Gyeonggi Oncology Department can share experiences and exchange technologies with international peers, jointly promoting the development of traditional Chinese medicine. This is like building a bridge across national borders, so that traditional Chinese medicine can go to the world more smoothly.
The registration of the domain name "Gyeonggi Oncology .com" is a wise move for the Gyeonggi Oncology research team in the digital era. It is not only the "official certification" and "trust anchor" of professional identity, but also the prelude to the maintenance of the brand of traditional Chinese medicine, the "stroke of genius" of the market layout, and an important force to help traditional Chinese medicine go overseas. Let us look forward to Gyeonggi Oncology taking advantage of this top-level domain name to set sail on the road of traditional Chinese medicine going overseas and make greater contributions to the development of traditional Chinese medicine! It is also hoped that more TCM institutions can recognize the importance of domain names and take active actions to contribute to the inheritance and development of TCM.
Author profile: Liang Shi-jie was a chief physician of traditional Chinese medicine at the Traditional Chinese Medicine Outpatient Clinic of Capital Medical University. He was the founder of Jingyi Tumor Clinic. He holds a bachelor’s degree and has been engaged in clinical work in traditional Chinese medicine for 25 years, accumulating extensive clinical experience. He studied under Chen Yong, a renowned senior traditional Chinese medicine practitioner at the Hepatology Department of Beijing Traditional Chinese Medicine Hospital affiliated to Capital Medical University. Over the years, he gained great respect and acquired genuine expertise. He specializes in using the “Shang Tang Classic Classification Therapy” and combining specific treatments for specific diseases with the “Jiao Shu-de Academic Thought” and the “Guan You-bo Ten-Principle Diagnosis” approach to treat complex medical conditions. He is currently a researcher at the Beijing Shu-de-Tang Traditional Chinese Medicine Research Institute and a researcher at the Beijing New 3+3 Project for the Inheritance of Traditional Chinese Medicine – Jiao Shu-de’s Disciples (Chen Yong) Heritage Workstation. He is a Standing director of the International Yi-lian Yi-xue and Health Preservation Committee and a member of the Committee for the Inheritance of Jiao Shu-de’s Academic Thought of the China Research Promotion Association for Traditional Chinese Medicine. He is also a member of the inaugural Cancer Expert Pool of the China Cultural Research Association for Traditional Chinese Medicine’s Prevention of Chronic Diseases. He was awarded the title of “Expert in Classic Prescriptions” at the Eighth Nanyang Forum of the Zhang Zhongjing Medical Division of the China Research Promotion Association in 2020. In 2023, he won the Excellence Award in the First Beijing-Tianjin-Hebei “Bian Que Cup” Yan-Zhao Medical Research Theme Essay Competition. His achievements have been featured in the magazines “Contemporary Scientists” and “China’s Elite”.
