梁大夫中醫科普：是時候奏響“裝飾音”了
我，梁大夫，在這中醫科普的小江湖裏摸爬滾打好些年了。最近，心裏頭就跟揣了只亂撲騰的小兔子似的，不得安寧。爲啥呢？還不是因爲咱這中醫科普的路，越走越覺得有些不對勁兒。
平鋪直敘：中醫科普的“溫吞水”困境
以往我搞中醫科普，那風格，就跟白開水似的，平鋪直敘，一點波瀾都沒有。我自個兒覺得把中醫知識講得明明白白的，可讀者們卻不買賬，閱讀量那叫一個慘淡，就像冬日裏冷冷清清的集市。就好比我精心熬了一鍋滋補的中藥湯，本想着能給大家補補身子，可大家瞅一眼，聞一聞，就皺着眉頭走開了。
我琢磨着，這問題到底出在哪兒呢？後來一拍腦門，恍然大悟，咱這科普啊，就跟唱歌似的，光有主旋律不行，還得有“裝飾音”來增添美感。你想啊，一首歌要是一直平平淡淡地唱下去，誰願意聽啊？那不得跟催眠曲似的，把人聽得昏昏欲睡。咱這中醫科普也是一樣，沒有那些生動的比喻、有趣的例子、幽默的語言，就像一道沒有調料的菜，喫起來寡淡無味。
數據說話：平鋪直敘的“冷遇”實錄
我專門去查了查數據，這一查可把我嚇了一跳。我那些平鋪直敘的科普文章，平均閱讀量也就幾個，點贊數更是少得可憐，跟那些熱門文章比起來，簡直就是小巫見大巫。再看看那些風格活潑、有新意的科普內容，閱讀量動輒就是幾萬，點贊數也是成千上萬。這就好比一場比賽，我這邊還在慢悠悠地走着，人家那邊已經騎着快馬飛奔而去了。
有一次，我寫了一篇關於中醫養生食療的文章，按照以往平鋪直敘的風格，把各種食材的功效、食用方法一股腦兒地寫了出來。結果呢，發佈之後，就像一顆小石子扔進了大海，連個水花都沒濺起來。後來，我換了一種方式，用了一個有趣的故事開頭：“話說有個老張，整天大魚大肉地喫，結果把自己喫成了個大胖子，還得了高血壓。後來啊，他聽了中醫的建議，開始喫起了特定的食療方，你猜怎麼着？體重慢慢降下來了，血壓也穩定了。”就這麼一個小故事，一下子就吸引了大家的注意力，文章的閱讀量和點贊數都蹭蹭往上漲。
引經據典：古人智慧中的科普啓示
其實啊，咱老祖宗早就明白這個道理。古人寫文章，那可是講究“文似看山不喜平”，就像畫畫一樣，要有起伏，有層次。你看那《紅樓夢》，裏面的人物形象栩栩如生，情節跌宕起伏，一會兒是賈寶玉和林黛玉的卿卿我我，一會兒又是王熙鳳的機關算盡，讓人看得如癡如醉。要是這本書也像我以前寫的科普文章那樣平鋪直敘，還會有這麼多人喜歡嗎？
還有那《西遊記》，孫悟空一個跟頭就能十萬八千里，可偏偏要經歷九九八十一難才能取得真經。這一路上，有妖魔鬼怪的阻攔，有神仙佛祖的幫助，故事那叫一個精彩。要是直接讓孫悟空揹着唐僧飛到西天，那還有什麼看頭呢？咱這中醫科普也是一樣，不能直接把知識一股腦兒地塞給讀者，得像講故事一樣，一步一步地引導他們去了解、去探索。
幽默風趣：讓中醫科普“活”起來
那怎麼才能給中醫科普加上“裝飾音”呢？我覺得，幽默風趣的語言就是一個法寶。比如說，我在講中醫裏的“五行”學說時，就可以這麼講：“這五行啊，就像五個性格各異的兄弟。木呢，就像個急性子的小夥子，風風火火的；火呢，就像個熱情似火的大姑娘，走到哪兒都帶着一股熱乎勁兒；土呢，就像個老實巴交的老農民，穩穩當當的；金呢，就像個冷酷的俠客，鋒利無比；水呢，就像個溫柔的小仙女，潤物無聲。這五個兄弟相互制約，相互幫助，共同維持着人體的平衡。”這麼一講，是不是比直接說“木生火，火生土，土生金，金生水，水生木”有趣多了？
再比如說，我在講中醫的鍼灸療法時，就可以說：“這鍼灸啊，就像給身體安裝了一個個精準的小開關。哪裏不舒服了，就找準對應的開關一按，嘿，病痛就像被施了魔法一樣，乖乖地溜走了。”這樣的比喻，既形象又有趣，能讓讀者在輕鬆愉快的氛圍中瞭解中醫知識。
情感共鳴：拉近與讀者的距離
除了幽默風趣，還得讓讀者產生情感共鳴。我在寫中醫科普文章時，經常會結合一些生活中的例子，讓讀者覺得這些知識就跟他們自己的生活息息相關。比如說，我在講如何預防感冒時，就可以說：“大家都有過這樣的經歷吧，一到換季的時候，就容易感冒。那感覺，就像身體裏住了一個小怪獸，不停地搗亂。其實啊，只要我們平時注意增減衣物，多喫一些提高免疫力的食物，就像給身體穿上了一層堅固的鎧甲，這個小怪獸就拿我們沒辦法啦。”這樣的表述，能讓讀者感受到我是在真心實意地爲他們着想，從而拉近與他們的距離。
懸念設置：激發讀者的好奇心
設置懸念也是一個不錯的辦法。我在寫一篇關於中醫治療失眠的文章時，開頭就來了這麼一句：“你知道嗎？有一種神奇的中醫療法，不用喫藥，不用打針，就能讓你告別失眠的困擾。很多人試過之後，都驚訝地說：‘這簡直太神奇了！’”這麼一寫，讀者的好奇心就被勾起來了，他們肯定會迫不及待地往下讀，看看這種神奇的中醫療法到底是什麼。
傳遞價值：讓中醫科普更有意義
當然啦，咱搞中醫科普，不能只是爲了追求閱讀量和點贊數，更重要的是要傳遞價值。中醫是我們中華民族的瑰寶，裏面蘊含着豐富的智慧和經驗。我們要通過科普，讓更多的人瞭解中醫、信任中醫、使用中醫。比如說，我在講中醫的養生理念時，就會強調“治未病”的思想，告訴大家要在身體還沒有生病的時候，就注意預防和調理，這樣才能擁有一個健康的身體。這就像蓋房子一樣，只有把地基打牢了，房子才能堅固耐用。
展望未來：奏響中醫科普的新樂章
現在，是時候給梁大夫的中醫科普調整寫作風格了。我要像一位技藝高超的音樂家一樣，用生動的語言、有趣的故事、幽默的比喻，爲中醫科普奏響一曲曲美妙的樂章。我相信，只要我們用心去做，用創新的方式去傳播中醫知識，就一定能吸引更多的人關注中醫、熱愛中醫。
讓我們一起努力，讓中醫這顆璀璨的明珠，在新時代的舞臺上綻放出更加耀眼的光芒！讓更多的人因爲中醫而受益，因爲中醫而擁有一個健康、美好的生活！這，就是我梁大夫中醫科普的使命和擔當！
作者簡介：梁世傑 中醫高年資主治醫師，本科學歷，從事中醫臨牀工作24年，積累了較豐富的臨牀經驗。師從首都醫科大學附屬北京中醫院肝病科主任醫師、著名老中醫陳勇，侍診多載，深得器重，盡得真傳！擅用“商湯經方分類療法”、專病專方結合“焦樹德學術思想”“關幼波十綱辨證”學術思想治療疑難雜症爲特色。現任北京樹德堂中醫研究院研究員，北京中醫藥薪火傳承新3+3工程—焦樹德門人（陳勇）傳承工作站研究員，國際易聯易學與養生專委會常務理事，中國中醫藥研究促進會焦樹德學術傳承專業委員會委員，中國藥文化研究會中醫藥慢病防治分會首批癌症領域入庫專家。榮獲2020年中國中醫藥研究促進會仲景醫學分會舉辦的第八屆醫聖仲景南陽論壇“經方名醫”榮譽稱號。2023年首屆京津冀“扁鵲杯”燕趙醫學研究主題徵文優秀獎獲得者。事蹟入選《當代科學家》雜誌、《中華英才》雜誌。
Doctor Liang Popular Science of Traditional Chinese Medicine Department: It''s Time to Play "Decoration Tone"
I, Dr. Liang, have been working in the Traditional Chinese Medicine Department for many years. Recently, I felt like I was holding a puffy little rabbit in my thoughts and couldn''t be at peace. Why? It is not because we are the Traditional Chinese Medicine Department of the road, the more I feel that there is something wrong.
Plain and Direct: The Dilemma of Popular Science of Traditional Chinese Medicine Department
In the past, I engaged in the Traditional Chinese Medicine Department, the style, like plain and straight talk, no waves. I myself felt that when I explained my knowledge of Chinese medicine clearly, readers did not buy it, and the reading was a miserable one, like a cold market in winter. It''s like I cooked a pot of nourishing Chinese herbal soup carefully, thinking it would fill everyone''s bodies, but everyone looked at it, sniffed it, and walked away frowning.
And I thought, what''s the problem? Then I slapped my forehead and realized that popular science is like singing, and it is not only necessary to have a main melody, but also to have "decorative sounds" to add beauty. You think, who wants to listen to a song if it keeps going plainly? It must not be like a hypnotic song that makes people drowsy. The Traditional Chinese Medicine Department is the same, without those vivid metaphors, interesting examples, humorous language, like a dish without seasoning, eat bland.
Data speaks: an uncomplicated account of "cold encounters"
I went specifically to look up the data, which surprised me. My straight-line science articles have an average of just a few readings and a pitiful few likes, which is a tiny comparison to popular articles. Look at those popular science content that is lively and innovative, and the number of readings is often tens of thousands, and the likes are thousands of times. It was like a race. My side was still walking slowly while the others were galloping away on their fast horses.
Once, I wrote an article on traditional Chinese medicine and therapeutics. In the previous flat-line style, I wrote out the efficacy and consumption methods of various ingredients. As a result, after it was posted, it was like a small stone that was thrown into the sea without even splashing. Then I took a different approach and started with an interesting story:“Then there was an old Zhang who ate a lot of fish and meat all day long, and ended up eating himself into a big fat man and getting high blood pressure. Then, he listened to the advice of traditional Chinese medicine and began to eat a particular herbal remedy. Guess what? The weight has slowly fallen and the blood pressure has stabilized.”Just such a small story immediately attracted everyone''s attention, and the number of readings and likes of the article inched up.
Explanations: Popular Insights from the Wisdom of Ancient Peoples
In fact, our ancestors already knew this. When the ancient people wrote essays, they were very concerned with "writing like looking at a mountain, not like a flat one," like painting, there must be ups and downs, and there must be levels. If you look at the Red Chamber Dream, the characters are vivid and the plot goes up and down. At one time, Jia Baoyu and Lin Daiyu are the lovers, and at the other time, Wang Xifeng''s powers are exhausted. It makes you very enthralled to watch. If this book were to be as straightforward as the popular science articles I''ve written before, would so many people still like it?
There is also the "Journey to the West," Sun Wukong a somersault can be 108 thousand, but it is difficult to go through ninety-nine eighty-one to obtain the true scriptures. On this road, there were demons and monsters blocking the way, and there was the help of the goddess Buddha, and the story was a wonderful one. What would be the point of letting the Monkey King fly directly to the West while carrying the monk? The same is true of the Traditional Chinese Medicine Department. We can''t just shove the knowledge to the readers. We have to guide them to understand and explore step by step like telling a story.
Making Traditional Chinese Medicine Department Popular Science "Alive"
How to give the Traditional Chinese Medicine Department with a "decorative tone"? I think humorous language is a key. For example, when I speak of the "five branches" doctrine of Chinese medicine, I can say this: "The five branches are like five brothers with different personalities. Garden balsam seed, just like an impatient boy, Fengfengfenghuohuo; Fire, like a great girl who is passionate, goes everywhere with a glow of heat; Like an honest old peasant, the earth was steady. Kim was like a cold hero, sharp enough. The water, like a gentle little fairy, hydrates without sound. These five brothers check each other and help each other to maintain the balance of the human body.”Isn''t it more interesting than directly saying "wood generating fire, fire generating earth, earth generating metal, metal generating water, water wood"?
For example, when I talk about acupuncture in Chinese medicine, I can say:“Acupuncture is like installing precise little switches on the body. Whenever you are uncomfortable, you find the right switch and press it. Hey, the pain slipped away like a magic trick.”Such a metaphor, which is both graphic and funny, allows the reader to learn about traditional Chinese medicine in a relaxed and pleasant atmosphere.
Emotional Empathy: Bringing Closer to Your Reader
In addition to humor, the reader must be emotionally resonant. When I write articles about Traditional Chinese Medicine Department, I often use examples from everyday life to make readers feel that these knowledge is closely related to their own lives. For example, when I talk about how to prevent a cold, I can say:“You''ve all had the experience of catching a cold as soon as the season changes. It felt like a little monster lived in it, messing around. In fact, as long as we pay attention to dressing and eating more immune-boosting foods during the day, it is like putting a strong armor on our bodies, and this little monster can do nothing about us.”Such a statement would bring readers closer to them by giving them a sense that I was genuinely thinking about them.
Suspense Setting: Stimulating Reader''s Curiosity
Setting suspense is also a good way to do it. When I was writing an article on traditional Chinese medicine for insomnia, I began with this sentence:“Do you know that? There is a magical Chinese medical method that can put an end to the trouble of insomnia without taking a pill or taking an injection. A lot of people who have tried it are amazed and say: ''This is amazing!’”Once written like this, the reader''s curiosity is hooked up, and they will surely be eager to read on to see what this magical Chinese medical law really is.
Make Traditional Chinese Medicine Department more Scientific Popularization
Of course, we do Traditional Chinese Medicine Department, not just for the pursuit of reading and likes, more important is to convey value. Chinese medicine is a treasure of the Chinese nation, which contains a wealth of wisdom and experience. We need to make science popular so that more people can learn about traditional Chinese medicine, trust traditional Chinese Medicine, and use traditional Chinesemedicine. For example, when I talk about the concept of health preservation in traditional Chinese medicine, I will emphasize the idea of "preventive treatment of disease." I tell you that you should pay attention to preventive treatment and conditioning when you are not sick, so that you can have a good body. It''s like building a house. Only when the foundations are secured can the house be strong and durable.
Prospect: Playing the New Movement of Popular Science of Traditional Chinese Medicine Department
Now, it is time to adjust the writing style of Dr. Liang''s Traditional Chinese Medicine Department. I want to be like a skilled musician, with vivid language, interesting stories, humorous metaphor, for the Traditional Chinese Medicine Department played a wonderful music. I believe that as long as we work hard and spread the knowledge of traditional Chinese medicine in innovative ways, we will surely attract more people to pay attention to and love traditional Chinese Medicine.
Let us work together to make this shining pearl of traditional Chinese medicine shine even brighter on the stage of the new era! Let more people benefit from traditional Chinese medicine and have a healthy and beautiful life because of traditional Chinese Medicine! This is the mission and responsibility of Doctor Liang of Traditional Chinese Medicine Department!
Author Bio: Liang Shijie is a senior medical practitioner in traditional Chinese medicine with an undergraduate degree. He has been engaged in traditional medicine clinical work for 24 years and has accumulated a wealth of clinical experience. Following Chen Yong, chief physician of liver disease at Beijing Traditional Medicine Hospital, affiliated with Capital Medical University, and renowned old Chinese medicine, he has been treated for many years and received great attention. He specializes in the treatment of difficult diseases using "conversational traditional therapy" and special treatments combined with the academic ideas of Jiao Shude and Guan Yubo''s ten-level diagnosis.He is currently a researcher at the Shude Tang TCM Research Institute in Beijing, a fellow at the new 3 + 3 project of traditional Chinese medicine flame inheritance in Beijing - a scholar at the inheritance workstation of Jiao Shude''s protégés (Chen Yong),He is a standing committee member of the International Expert Committee on E-learning and Health Care, a member of the Jiao Shude Academic Heritage Special Committee of the Chinese Association for the Advancement of Chinese Medicine Research, and the first cancer specialist to be included in the chapter of the Chinese Pharmaceutical Culture Research Association. Won the 2020 China Association for the Promotion of Traditional Chinese Medicine Zhongjing Medical Branch held the eighth session of the Medical Saint Zhongjing Nanyang Forum "Classic Prescription Famous Doctor" honorary title. The winner of the first Beijing-Tianjin-Hebei "Pingui Cup" Yanzhao Medical Research Essay Award in 2023. His work was featured in the journal Current Scientist and the journal Chinese Talent.
